Foreign operators
Founders and operators in the US, UK, EU, UAE, or South Africa who need a decision before committing travel or inventory.
Nigeria / West Africa market briefs
Know if Nigeria is worth the push before you fly out or hire a retainer.
I write paid market briefs for foreign founders and small B2B teams evaluating Nigeria or West Africa. You get competitors, channel options, cost flags, regulatory checks, and a 90-day sketch. Clear enough to decide go, no-go, or what to verify next.
Who this is for
Importers and B2B teams
Importers, light manufacturers, and B2B teams testing Lagos, Abuja, or wider West Africa.
Teams of ~5 to 200
Groups that need a decision in under two weeks, not a six-month consulting project.
Not for: consumers, crypto schemes, anyone asking for guaranteed ROI, or anyone seeking government favour brokering.
I write paid Nigeria / West Africa market briefs for foreign teams that need a go / no-go decision in under two weeks.
What is in a Decision Brief
A Decision Brief is a 15 to 25 page PDF plus a 30-minute call. Typical contents:
- Market and demand clues for your category
- Competitor and analogue map
- Channel options (who actually sells and how)
- Cost stack estimate (landed cost, local cost flags)
- Legal and regulatory checklist
- Risks and kill criteria
- 90-day entry sketch (go / no-go / pivot)
- Sources list with estimates clearly labelled
Delivery: about 10 business days after kickoff and deposit. Revisions: 2 included.
Pricing
All fees in USD. Scope locked in a one-page statement of work before research starts.
Snapshot Brief
$750
Best when you want a fast orientation
- ~7 business days
- 8 to 12 page PDF
- 1 revision
- 100% upfront preferred
Recommended start
Decision Brief
$2,000
Best when you need a real go / no-go
- ~10 business days
- 15 to 25 page PDF + 30-min call
- 2 revisions
- 50% to start, 50% on delivery
Diligence Sprint
$4,500
After a successful Decision Brief, when you need researched intros
- ~15 business days
- Decision Brief + up to 3 researched supplier/partner intros
- Intros researched, not guaranteed closes
- 60-min call · 50/50 payment
Payment: invoice in USD via Wise, Payoneer, or equivalent once live. Diligence Sprint is offered after one successful Decision Brief with that client.
How it works
-
1
Short call or written brief
You share the category, target city, and decision you need.
-
2
One-page SOW + invoice
Scope, timeline, and fee locked.
-
3
Research
Desktop sources, public filings, local channel logic, and cost flags. Estimates labelled as estimates.
-
4
Delivery
PDF brief (+ call on Decision Brief / Diligence Sprint).
-
5
You decide
Go, no-go, or what to check next. No fake certainty.
Free samples
Two public Snapshot briefs (method proof)
Same quality bar: executive summary, channels, cost stack ranges, regulatory flags, risks, and a 90-day checklist. Sourced vs estimate labels throughout.
Also available as markdown: snacks MD · medical consumables MD
FAQ
Do you guarantee sales or ROI?
No. You buy clarity for a decision, not a revenue promise.
Can you introduce suppliers or partners?
Researched intros are part of the Diligence Sprint after a successful Decision Brief relationship. Intros are researched, not guaranteed closes.
Do you have client logos yet?
Early cohort. The public sample briefs show method and quality. Testimonials follow paid deliveries.
What if my category is sensitive (food, health, fintech)?
The brief flags regulation and licence paths at checklist level. It is not a substitute for licensed legal counsel.
What currencies and payout?
Invoices in USD via Wise, Payoneer, or equivalent once live.
How fast can you start?
Usually within a few business days of signed SOW and deposit. Next available date shown on booking.
Stop guessing about Nigeria. Get a written brief you can send to co-founders and investors.
Email hello@entryline.co · Calendar: TBD (booking link coming)